PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP ATTITUDINAL LOYALTY DAN BEHAVIOURAL LOYALTY PADA KONSUMEN OVO

This day, social media has been developing. was used with company to close consumer and gain more loyalty brand. OVO Company have doing many activities in Instagram but the number of active customers not as much their competitors. Go-Pay most customer activity OVO. study aims discuss effect marketing on from attitudinal behavioural mediation satisfaction perceived value. uses Structural Equation Model (SEM) 150 respondents processed SPSS 25 AMOS 25. The result confirmed that there is positive relation significant between loyalty.